Language guidelines
Every word we use to represent HRCI — every website page, marketing piece, and social media post — impacts our brand. Consistent use of language helps us build trust and connect with our audience.
Brand tones
Good writing isn’t always cut and dry. Like the words we choose, how we write affects our brand voice. Keep the following guidelines in mind when you are writing. And most importantly, be consistent.
About statement
This statement is a quick, straightforward answer to the question, “What do you do?” Use it in materials (digital and physical) when you need to introduce yourselves.
HRCI supports HR professionals and the organizations that rely on them. Through applied learning, professional connection, and globally trusted standards, we help HR stay relevant as the workplace evolves.
Elevator pitch
The elevator pitch is meant to make a connection. It’s a memorable introduction to HRCI — what we do, how we do it, and why it matters. Use the elevator pitch to start a conversation with a potential customer or partner. You can also use pieces and parts throughout the website or in other marketing materials.
HRCI is the global leader in credentialing and development for HR and business leaders. We help organizations turn workforce potential into business performance through trusted certifications, research-driven resources, and continued development supported by a connected global community. As the career partner to today’s people leaders, HRCI delivers the credibility, capability, and real-world skills needed to drive results.
Brand narrative
A brand narrative is the foundational story that connects your organization’s history, values, and /or vision into a single, compelling arc. It moves beyond “what we do” to “why it matters.” Use pieces and parts throughout the website or in other marketing materials.
Human resources sits at the center of change. As organizations evolve and work becomes more complex, HR's role continues to expand — requiring a broader perspective, deeper capability, and constant learning. Businesses don’t stand still, and neither do the people who make them run.
HRCI exists to support this reality. We help practitioners build real-world knowledge, stay connected to peers, and grow with the demands of their work. Through courses, community, and certification, we are a thriving ecosystem for the dynamic HR profession.
Headlines
A headline starts a conversation. But a good headline doesn’t finish one. Use headlines on the website and in print to get a user’s attention and encourage them to read more.
